WWF at 50

If you ever get the chance to sift through Max Nicholson’s archive (which, I’ll grant you, seems a little unlikely), it’s something quite astounding. Throughout his long life, which spanned pretty much the entire 20th century, ornithologist, author and administrator Nicholson had a hand in organising or leading dozens of environmental initiatives and organizations, several of which sit right up there at the forefront of the modern conservation movement. When it came to organisation and leadership, Nicholson was quite simply second to none: he was instrumental in setting up the Oxford Bird Census in 1927 (which provided the foundation for

How have conservation brands evolved?

I have an opinion article in today’s Nature that I’m quite pleased with. It’s called “The art of conservation”, which could make it the first time that a title I proposed at pitch has not mutated en route to publication. I have been thinking about conservation imagery for many years, making a brief survey of it in my first book Lonesome George and again in The Way of the Panda. With the Worldwide Fund for Nature’s panda logo 50 years old in July (almost certainly 16 July if you want to be precise), it seemed a good moment to reflect